In a competitive real estate market, much like the one represented in the Bryan, College Station area, it is crucial when selling a home for the property to be as presentable as possible. This generally includes home repair and updating other aspects of the house’s presentation (this can include but is not limited to replacing wallpaper and carpet, kitchen counters, bathroom toilets, etc.). It is common knowledge that an interested buyer wants to select the home with the least amount of work left to be done. And yet, even in the most ideal situations recent home purchasers are likely to spend their own funds replacing furniture, counters, tables, bathrooms, carpet, or whatever they feel appropriate or necessary. So in the midst of all this spending, wouldn’t it be nice to have a little relief?
Perhaps Lowe’s Home Improvement Store realized this desire by home buyers and sellers; or maybe their new “Lowe’s Program for Realtors” with the National Association of Realtors was just another ingenious, doubly beneficial marketing campaign to attract more business. Regardless, it is saving Home sellers and buyers the money they desire while still able to apply the needed updates and changes to their real estate property.
The Lowe’s Program for Realtors is a recently developed program initiated by the Lowe’s Home Improvement Store (according to an article written by Maria Patterson) “to offer Realtors a unique way to bring service and value to their home-buying and–selling clients, and thereby, an invaluable way to connect and keep in touch with clients.” By signing up for the Lowe’s Program for Realtors, real-estate agents working with both homebuyers and home sellers are able to offer their clients services and discounts which otherwise would not have been available. The most prominent of which is a 10% discount coupon to the Lowe’s Home Improvement Store for sellers and buyers to make the changes they need at a discount they desperately needed.
Now, you may be thinking, “Really? Just a 10% discount?” So allow me to clarify: the 10% discount coupon that is offered to Realtors for all their home buying and selling clients applies anywhere up to $10,000.00 on any one-time purchase. That means up to $1,000.00 dollars in savings simply for choosing Lowe’s as your company of choice while renovating your new (or entering the market) home. These kind of savings can be applied to the necessary big ticket purchases which distress home sellers and buyers so much, like the installation of new kitchen cabinets, countertops, or wall-to-wall carpeting. And there is evidence to support these kind of high budget renovations go far to help your house sell faster and at a more competitive price.
Buyers often opt for a home that needs little or no work and by implementing the Lowe’s discount coupon we help familes to help a family save money. There is no question that to be competitive in a difficult market, home sellers need to make all the necessary repairs, updates, and renovations to make their house desirable to a modern market. Luckily, no one knows how to do that better than your Realtor. But the Lowe’s discount coupons can help you to afford it.
The Lowe’s Program for Realtors, however, is not limited to supplying discount coupons to home buying and selling clients of registered Realtors. For home sellers it also provides “Tips on preparing your home for sale” and for home buyers it allows access to “Tips for moving into your new home.” These invaluable resources are being used more and more frequently by clients of Realtors registered with the Lowes program, as well as by the realtors themselves to offer direct advice to their clients.
And for the Realtors themselves there are even greater incentives to join the Lowe’s program. First of all, home buyers and sellers can only access these advantages and discounts through Realtors, so it makes your position as a real estate agent more indispensable than ever. It also provides the Realtor with an advantage in the current market for finding and retaining clients. Home buyers and sellers want these discounts, need them even. But some of them don’t know about them and the others aren’t able to access them accept through their Realtor. So by actively providing clients with these advantages, registered Realtors gain an upper hand in their own competitive market (not to mention it helps prepare homes to sell faster).
Realtors have the option of presenting the Lowes 10% discount coupon directly to their clients, as well as sending them a personalized letter through the Lowe’s Program while personally branding themselves for the real estate market.
Lowe’s may be implementing a genius ploy to enhance their business with large-ticket items, but they are also providing a mutual service with Realtors and Homebuyers and sellers. By renovating a home through Lowes, home sellers gain the credibility of their renovation through the reliability of Lowes’ name. Home buyers are also given the opportunity to update their own home through a quality service at a significantly cheaper price, and Realtors are able to provide a service to their clients that sets them apart while helping them to sell their clients’ homes faster. Never has a more mutually beneficial program offered such incredible discounts.
PS – Susan Hilton is Bryan College Station, Texas’ real estate specialist in foreclosure sales and real estate agent career building so if you need help – CALL! 979-764-2100