NAR in Rose Bowl Parade!
December 14th, 2008 categories: Community Events
PASADENA, CA — How groovy is this? Weekly webisodes capture “behind-the-scenes” footage of the parade float’s design, construction, and participation in the Tournament of Roses Parade. There’s a new webisode each week, through January.
Swiss Family Robinson Float
One of America’s greatest New Year’s Day traditions, the Tournament of Roses Parade is seen by one out of every four U.S. households, and in more than 150 international territories. This coming year, viewers will enjoy a float sponsored by the NATIONAL ASSOCIATION OF REALTORS®, wrapping up the association’s Centennial year of celebrations in style and reinforcing positive messages about REALTORS® and housing.
The inspiration for the NAR float is the Swiss Family Robinson by Johann David Wyss. As the story goes, the family is shipwrecked on a deserted island. Rather than give up, they pull together to build a unique home among the trees. The home becomes their strength and solace.
The NAR float will use this concept to highlight the true value of homeownership and how important the “home” is to families today. The design is a creative representation of the Swiss Family Robinson’s home among the trees.
Here’s the first installment of the NAR float…
Merry Christmas,
Cindy Seaton, REALTOR
We got up early to watch the for the NAR float because our children had worked on it and a big sponser on ABC during the parade, but it was never shown. We are so disappointed. What happened? Thank you, Marihelen Goodwin
NAR in Rose Bowl Parade!…
The NAR float will use this concept to highlight the true value of homeownership and how important the “home” is to families today. The design is a creative representation of the Swiss Family Robinson’s home among the trees….
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